Posts Tagged ‘Quality Articles’

Article Marketing Is A Cheap Alternative To Increase Traffic To Your Website

November 18th, 2009 admin
Trying to get your website noticed is a very difficult thing, especially when you are first starting out. In order to rise in the rankings of search engines, you can either pay an SEO company a ton of cash to work on your rank or you can use article marketing. This is a much cheaper alternative and you can handle most of the details yourself.
The first concern to be addressed is who is actually going to write the articles. If you do not have the talent, desire or time to do this yourself, you are going to have to hire a freelance writer. Whether you hire one for your staff or use a service is up to you, but make sure you are getting quality articles from English speaking sources. You may have to pay a little more, but these sources will usually provide a much higher quality than those that do not.

Once you have decided on that, you are going to make use of various techniques that will help your website. The first of these is SEO writing. This is a form of writing that maximizes the density of words and or phrases that are being used for searches for your niche of business.

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Guide To Writing Keyword-Rich Article Titles

May 27th, 2009 admin

Example 1: “Car Audio”

* This article title is too short to get any hooks and the reader has to guess what your angle to the topic will be about.
Example 2: “Car Audio and Electronics”

* This is better, yet it does not explain why someone should read the article.
Example 3: “Car Audio and Video That Will Make Your Friends Envy You?”

* Now we have picked up a 2nd keyword, “video” and a reason why to read the article.
Example 4: “Car Audio Components, Subwoofers and Tweeters-7 Tips to Amp Up Your Stereo”

* Here you see multiple high value keywords, gave a reason to read the article and even used a high value keyword as a verb, “Amp.”Tip: Use a keyword tool such as GoodKeywords, Google Suggest, or Wordtracker to help identify keywords for your article titles.
Also, ask yourself this question: “Do the first 3 words of my article title introduce the topic of the article?”

1. Start your article title with your article subject.
2. Avoid starting with ‘junk words’ or conjunctions, such as “a” or “the.”

3. It is acceptable to start your article title with a verb and then roll directly into a dense keyword relating to the subject of your article.
4. Consider using two article topic hooks in your article title.

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Does my article title use clear and concise wording?

May 3rd, 2009 admin

1. Consider expanding your article title by forty percent  (40%). Evidence suggests that longer article titles  produce more views per article vs. short article titles.
2. Longer article titles can also increase your reprint rate  and value. The narrower the focus, the more  specialized the reprint website and the more qualified  the visitor/reader. This results in a greater referral rate  of traffic to your website.
Tip: For EzineArticles.com, your article title can be up to 100 characters long. Make your article title just a little
longer than what might feel comfortable and you will often see a higher return from your article in terms of how much traffic it can attract for you.
3. A good article title length is greater than 70 characters   but less than 100 characters.
4. Get to the point. Do not use exclamatory wording like  “You Don’t Want to Miss This”  or “This is a Must Read”
in your article title to induce urgency.  It usually just  induces annoyance. If your article is good, you don’t
need it in your title. Focus on the article topic.
5. Rambling on and on in your article title shows a lack  of respect for your readers time. Most people make the
mistake of spending 99% of their time on the article  body and 1% on the article title.

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Can I deliver on my article title?

April 28th, 2009 admin

OR should I narrow my topic further?
1. Your article title should be specific, to the point, and  completely deliverable. If you are struggling with
delivering all the information promised in your article  title, consider splitting your topic into 2-3 separate
articles.
2. Acid Test your article title: Will your readers feel  satisfied and have their expectations met by your
article body content after reading your article title?
3. In terms of content supply and market demand for  information, it is true that there is a huge demand for
information on broad topics, but that comes with a  huge supply of content to meet the huge demand. I.e. Your article can get lost in the shuffle.
4. You may find a market advantage by answering the  long-tail demand of a niche topic by looking at the
more specific, narrowly defined questions your market  is asking for you to answer.
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Does my article title entice the reader to ask a question?

April 20th, 2009 admin

E.g. “Why?,” “How?,” “Who?,” “Where?,” “When?,” etc.
1. After reading your article title, a question should   appear in the reader’s mind.  Your article body is   where you deliver the answer to that question.
2. This is a powerful concept because you have just  engaged the mind of your reader, moving them from a  passive to an active state. In the active state, your
reader is more likely to find value in your content and  thus visit your website.
3. Never underestimate the power of “How To” article  titles. There is clearly a huge demand for articles that  answer common problems in an easy-to-read “How To”  format.
4. Don’t be afraid to offer your readers more questions  they should ask themselves when evaluating the topic  of your article. Questions become highly relevant  answers to your readers because your questions act  like a personal coaching session.
5. Avoid the shocking question that forces you to stretch  the truth to answer the question in your article body.  Instead, be creative and interesting with your article  title question.
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Article Title Training

April 14th, 2009 admin

Your article title is more than just an accurate description about what the reader will find in your article body; it’s a promise you make to build a trust relationship with your readership.
Ask yourself: “What does my article title promise to give to my reader?”

1. Your article title should promise to deliver your expert  information on a specific topic. It should build interest  or motivation.
2. Within 2-5 seconds of anyone reading your article,   they should be able to clearly see the answer to the   promise you made in your article title.
3. Do not bait or trick your reader into being forced to   visit your website to see the answer to the promise   you made in your article title. This is a credibility   and trust violation.
4. If you have a very short article title, be certain that   your article body includes the most socially acceptable   or expected solution or information that any   reasonable person would expect from a short title. Better yet, don’t use very short article titles. Instead,   make them longer and more descriptive.

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Types of Article Sets

April 5th, 2009 admin

Writing articles is fun, but it can be even more rewarding when you learn how to produce more in less time.
Article Sets Defined: A “set of articles” is anytime you produce 2 or more articles at a time.
Types of Article Sets:

1. Article sets by topic or sub-topic.

Example: If you were writing about racquetball   as your topic, you could make a plan to write   2 articles on racquetball nutrition, 4 articles   that goes into detail about each of the   different color of racquet balls on the market
and what they mean, and a 10-pack of articles on   forehand or backhand drills.
2. Article sets by style of writing.

Example: One style might be all bullet points,   another lists of things, another is a Q&A   approach, another might be conversational   or discussion of issues.
Note: Each type of writing is best when done in   sets of the same style.
3. Accidental article sets.

Example: Your target is to produce (2) articles   that are 400 words each. While getting started,   you get on a roll and accidentally produce a   fantastic 800 word article. Break the article in   half, give the other half a new title and you
have an instant article set…even if it was   created by accident.

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Introduction to Article Writing and Marketing

March 31st, 2009 admin

Here are the top 5 factors ezine publishers look for when deciding which articles to publish:

1. Does the article have zero self-serving links in the article body?

Loading up the body of your article with affiliate links or other obvious self-serving links is a liability and will keep your article from ever seeing top results.
2. Does the article have no more than 2 self-serving links in the resource box?

Your resource box at the bottom of your article should be short and to the point. It should also be less than 10% of the total word count of your article. Ezine publishers don’t mind giving you name credit and a link for sharing
your article with them, but they don’t want to look like a fool by being required to reprint a short novel about all of your websites and accomplishments.
3. Is the article within 250-700 words?

Readers want instant gratification from your quality, original content. No one has the time to really go deep when it comes to reading email newsletters. It’s proven that shorter articles achieve a much higher distribution rate than longer ones.
4.

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