A great “Site Concept” must…
- be in demand. A reasonable number of people must be searching for information about your theme. If your theme is too narrow (ex., an unknown off-island-off-an-off-island in the Caribbean), there is not enough demand for you to monetize, even if your entire (too tiny) market finds you!
- not be too broad. If your Site Concept is too broad, the competition will be severe. The number of competing Web pages (the “Real Supply”) is just too great, especially since broad themes usually have major competitors. For example, it is impossible to “own” the theme of “travel.” Leave those super-broad themes to companies like expedia.com. Even the Site Concept of “Caribbean” is highly competitive. If you have 60 hours per week and are ready to work for a year, you might succeed. But creating a site about one of the islands is your best opportunity…
- You most likely know a lot about one island. And that goes for “islands of knowledge,” not just geographic islands!
- The competition will be less intense. So it will be easier for your well-written content pages to rank highly with the free Search Engines.
- Those who find you will be highly targeted. They will be much more interested in your Content.
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March 15th, 2012
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