Posts Tagged ‘Distribution Channel’

Distribution Models for the Entrepreneur

March 9th, 2009 admin

Distribution refers to all the activities undertaken to transfer the product from the manufacturer to the consumer. The distribution channel is made up of various kinds of intermediaries like retailers, distributors, wholesalers and agents. These intermediaries fulfill a variety of functions. The structure of the distribution channel has to be decided first and foremost.

Go directly to the consumer
As it is, there is a huge tendency on the part of entrepreneurs to bypass all and reach the customer directly.

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What Are The Best Pricing Practices For Small Business During An Economic Slowdown?

December 3rd, 2008 admin

In an economic slowdown your pricing is determined by factors like input cost of production or distribution channel cost etc. ….. which are primarily working on market factors. Generally one should be working on a reactive strategy of open price …. which allows for revision in product pricing over a shorter time period instead of quarterly or yearly market driven slashes or increases.

The important consideration is to try to maintain sales, even if some of them yield marginal or no profit (i,e, break even).

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