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Small Business Resource Manage your business more efficiently! 2014-07-25T12:55:57Z http://freesmallbusinessresource.com/feed/atom/ WordPress admin <![CDATA[How to Let Go Of Business Ownership So You Can Retire]]> http://freesmallbusinessresource.com/?p=4209 2014-07-25T12:55:57Z 2014-07-24T23:14:57Z

Copyright © 2009 Small Business Resource

How to Let Go Of Business Ownership So You Can Retire

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Business owners sometimes have more control over when they choose to retire than people who work for an outside employer. However, it takes extra planning to be able to retire when you own your own business; you have to begin planning for retirement from the day that you open your business.

There are two things you have to consider when planning how to retire from your business. You need to set aside money for your retirement so that you can support yourself after you retire, and you need to decide what to do about your business ownership. You may decide to sell your ownership or give it away; in any case, you must have a plan to release yourself from ownership of the business or its activities and debts will still be your responsibility after you retire.

Selling Your Business
If you decide to sell your business, you need to figure out how much the business is worth. An outside appraiser can often be helpful, as there are two factors you have to consider. One is how many assets are currently in the business, including how much net income the business earns as well as how much the business’ equipment is worth. This is called the business’ book value. Buyers generally want to know the business’ book value so that they can determine whether they are interested in buying the business. However, they are also often more interested in the business’ growth potential.

New business owners tend to be young; even if not young, they plan to own the business for many years. Since the business is such a long-term investment, potential buyers want to know that the business is going to grow so that they can determine their potential profits over the years. It may be difficult to determine this on your own, which is why it’s helpful to get your business appraised. An independent appraiser can determine how much the business is currently worth and how much it is likely to be worth in the future.

Once you get an appraisal, you can offer the business for sale at a price close to what it is worth. Keep in mind that your idea of a fair price and the buyer’s rarely match, and you will have to negotiate a deal with a buyer. You should therefore initially offer the business for sale at a higher price than you are willing to accept so that you can successfully negotiate a fair price.

In some cases, you may need to wait to retire because of market changes. For example, if your business is worth a certain amount today, but you know a competing business is moving out of the area at the end of the month, it may make sense to wait an additional month before offering the business for sale.

Giving Away Your Business
Giving your business to charity is an alternative to selling it outright. Many business owners do this because they can save money on their taxes by approaching the issue this way. Typically, you set up a trust fund with the charity as trustee. The charity is therefore considered the owner of the business, and you can get a tax break for donating your business to charity. When the charity sells the business, it puts the proceeds of the sale into your trust fund. In many cases, you will continue to receive trust payments from the charity for the rest of our life.

This alternative has a couple of advantages. In addition to the tax incentives, it allows you to receive a more sizable retirement income than you ordinarily would. This can be appealing, particularly if you started saving for retirement late in life or don’t have a lot of money in your retirement accounts. You may be able to retire earlier and have a better quality of life during retirement if you use this kind of plan. In addition, it saves you the time and energy you’d have to put into finding a buyer and negotiating a deal.

Hire an Attorney
Whether you plan to give your business to charity or sell it outright, you’ll need to hire an attorney to help you close the deal. An attorney who is familiar with self-employment laws and retirement planning can help you ensure that you follow all applicable laws and retire correctly so that you won’t be legally liable for your business or get into trouble for making mistakes while closing the deal.

Retirement can be a time to do what you love. Discover inspiring stories of people doing just that.

 

Copyright © 2009 Small Business Resource

How to Let Go Of Business Ownership So You Can Retire

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admin <![CDATA[Five Growing Franchises Worth Your Investment]]> http://freesmallbusinessresource.com/?p=5071 2013-12-23T23:59:26Z 2013-12-23T23:59:26Z

Copyright © 2009 Small Business Resource

Five Growing Franchises Worth Your Investment

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Five Growing Franchises Worth Your InvestmentRunning your own business can be a wonderful experience. However, while sometimes it is a dream to start your own business from scratch and have the name become something grand, it is often easier to buy into a franchise that already has an established name behind it. Here are some of the top five franchises available that will allow you to own your own business, while still being a business owner and calling your own shots.

Snap-On
Snap-On is a mobile company that goes around selling tools to mechanics. With an investment of between $150,000 and $300,000, investors are given a truck, a computer, wireless internet access and a DVD player to display their products. Also with the investment is training costs and ongoing support from corporate. There are over three-thousand Snap-On franchises on the roads as of 2013. While there are only a few industries that are nearly economy-proof, car maintenance is one of them. People will always have a need for getting their car fixed, and therefore mechanics will always be searching for the best deals on parts.

Liberty Tax Service
If cars are in the discussion of being economy proof, then taxes are at the forefront of that conversation. No matter what you do or who you are, you have to pay taxes to the government. This could be the reason that Liberty Tax Service is among the top franchise opportunities available. These companies help customer prepare and file their taxes and complete them in an orderly time. Liberty Tax Service ranks in the top-100 franchise opportunities for investors and entrepreneurs. There are also over 4,500 franchise locations available, making for a large presence in the market. And with an initial investment between fifty and seventy-thousands, it’s a relatively inexpensive franchise to become an owner of.

GameStop
With the skyrocketing popularity of video games, consoles, gaming equipment and classic systems, GameStop ranks among the top franchise options for business owners. These gaming stores are popping up in shopping centers and malls and have a huge presence that is known by gamers young and old. With the gaming industry continuing to grow, so does the influence of GameStop in the market; as well as the potential for franchisees.

Jimmy Johns
Thanks to some really quirky advertising that claims to be “freaky fast,” Jimmy Johns is a great franchise opportunity that ranks in the top-15 franchises in the nation. There are over 1,770 Jimmy Johns across America that deliver gourmet sandwiches to those who don’t want to leave their homes. An investment in Jimmy Johns is over $300,000, but it comes with plenty of startup equipment and help to get your business rolling. Plus, as Jimmy Johns remains the industry leader in delivery sandwiches, having a Jimmy Johns in a particular area will offer a large market presence that other companies won’t.

Merry Maids

With an initial investment between sixty and ninety-thousand, you can start a Merry Maids franchise in your area. With many people’s business schedule, some individuals simply don’t enjoy cleaning their homes. That’s why they rely on companies like Merry Maids to come and clean their houses on a regular basis. Merry Maids provides eight days of training, as well as ongoing support including a newsletter, meetings, internet and more from corporate.

The benefit of investing in a franchise is that you are getting into a company that already has a name established behind it. This allows you to hit the ground running and working your hardest to continue the growth of the company. Consider any of the options here as top franchise options for business owners looking to work for themselves, with the support of a larger company.

Copyright © 2009 Small Business Resource

Five Growing Franchises Worth Your Investment

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admin <![CDATA[How A Mobile Event App Is Revolutionizing The World Of Corporate Events]]> http://freesmallbusinessresource.com/?p=5069 2013-12-22T12:52:50Z 2013-12-22T12:52:50Z

Copyright © 2009 Small Business Resource

How A Mobile Event App Is Revolutionizing The World Of Corporate Events

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When going to an event, whether large or small, the attendees and hosts should strive to remain organized and keep everything in order. However, this is a struggle as most people do not have the same vision or share the same ideas. Furthermore, most people in the event industry are too busy to worry about every detail, no matter how large or small. Now, with technology and smartphones, companies and attendees have had an easier time dealing with one another. In fact, with DoubleDutch, everyone wins. Here are five reasons why DoubleDutch is revolutionizing the world of corporate events.

Guides: In the past, people would have to carry around large guides with detailed information on each event. Though somewhat effective, it is a pain for most people to carry around and read all day. Furthermore, over time, most people end up misplacing the literature and have to ask others for help. Now, people who want seamless access can use an electronic guide on their smartphone. It is a great solution for event hosts who want to “go green” and capture that market. Simply put, when looking to provide an informative and easy to use guide, a company owner or event planner will do well using DoubleDutch.

Speaker information: When looking at a paper guide, most people will notice a short blurb about a speaker. In this information, it will usually list a person’s job and title. Other than that, an attendee will have no idea about the background of the individual. This is a shame and most people want more. In fact, when smartphones came out, people would use Google to do more research on the speaker. However, with DoubleDutch, one can learn more about the speaker without having to navigate the Web. This is important as it makes things easier on everyone involved since listeners can choose where they want to attend a speech.

Maps: When at a large event, most people will struggle to get around and find the right conference rooms or areas. This is a serious problem as most people who attend an event are not familiar with the area. In fact, most people attending events will appreciate maps as they are probably from another city or state. Simply put, with DoubleDutch, one can get around with ease.

Cross platform: When using some technology, users will have a hard time to gain access when they do not have the right phone or operating system. This is not a problem with DoubleDutch as it works on all major smartphone carriers, operators and platforms. This is important, and many people will love this as every attendee will have a different setup. Without a doubt, with support from all the major platforms, attendees and hosts will never have problems with compatibility.

Connect with others: The most important part of an event, for many attendees, is to connect with other like-minded people in the same business arena. In fact, this is the main reason that many like to attend conferences. Luckily, when using DoubleDutch, attendees and hosts can share information and get in contact in the future.

In the past, people attending events would struggle to find their way around and meet people. However, with DoubleDutch, this is not a problem as it offers an all-in-one solution for an event host.

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Copyright © 2009 Small Business Resource

How A Mobile Event App Is Revolutionizing The World Of Corporate Events

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admin <![CDATA[The importance of an SME keeping a close eye on business costs]]> http://freesmallbusinessresource.com/?p=5058 2013-10-24T12:21:00Z 2013-10-24T12:21:00Z

Copyright © 2009 Small Business Resource

The importance of an SME keeping a close eye on business costs

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Small and medium sized enterprises have been operating in challenging conditions over the past few years as the fallout from the international banking crisis continues to filter down.

 

The well documented reluctance on the part of banks to lend money to businesses has meant that many SMEs have been working on a month to month basis with little chance to look at expansion or development.

 

One positive aspect has been that in order to survive the hard times, all businesses have had to keep a close eye on their running costs. This has meant that some traders have learnt valuable lessons and when these are applied to more favourable trading conditions they can have even greater benefits.

 

Budgets

 

This is where the lessons learnt over the past few years can most be put to good use. In hard times, when workloads are difficult to predict due to changing client and customer spending habits, the importance of an SME operating within a strict annual budget can mean the difference between survival, success or failure.

 

When profit margins are squeezed and expansion plans put on hold, the day to day running costs become the most important part of a budget.

 

Looking for more cost effective ways to go about your business or streamlining production values in some way is an essential part of cutting costs without cutting corners, and lessons learnt in hard times can reap benefits when market conditions improve and trading begins to increase.

 

Planning

 

Improving market conditions and increases in consumer confidence can provide as great a challenge as recessionary conditions. Only companies that are prepared to take positive steps can make the most of more favourable conditions and an upsurge in consumer and client spending levels. Companies who fail to plan effectively might eventually have to turn to business recovery services, which can be a good way to start getting your affairs in order and aim for growth.

 

Financial planning for many SMEs has been focused on the costs of running the business. Yet, as the overall economic situation improves, the ability to keep a good overview of expenses and outlays can mean chances for improvement can be maximised as much as negative conditions can be anticipated and minimised.

 

Costs

 

Whatever line of business you’re involved in, day to day running costs are an inevitable consequence – even for sole traders working from a home office.

 

Having a continually updated and accurate overview of outgoings is the only way that a business can run with an eye on making a profit over a given period. Making sure everything is in place to maintain control is therefore essential.

Copyright © 2009 Small Business Resource

The importance of an SME keeping a close eye on business costs

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admin <![CDATA[Easy Way to Accept Credit Cards]]> http://freesmallbusinessresource.com/?p=3789 2013-09-05T14:53:58Z 2013-08-01T15:02:05Z

Copyright © 2009 Small Business Resource

Easy Way to Accept Credit Cards

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It is no lie when one says merchant services/merchant accounts are as confusing as the Mayan calendar.  Their hidden fees are as confusing and frustrating to figure out, as the Mayan symbols were to those who found it.  Much like how society eventually interpreted the calendar; the jargon associated with merchant accounts can also be understood.

A lot of new and even established small business owner’s fear committing to a merchant account contract, because they think the provider will have them dangling by strings like a puppet.  They fear that each merchant provider is out to rip them off with hidden fees that can only be found by searching the twenty page contract with a magnifying glass.  They may also fear that the monthly fees associated with the terminal will not be exceeded by credit card sales.  They also may fear not meeting the minimum monthly payments processed and being hit with a penalty because of it.  Some small business owners whose businesses are on the go may not accept credit cards because they do not think there is a feasible way of doing so.  ALL business owners feel that they will end up stuck in a lengthy contract with harsh punishments for early termination.  Most of these business owners have never heard of a mobile credit card reader and if they did probably didn’t consider it.

The innovative developers at Pay Anywhere have an answer that can meet all those needs and more.  Pay Anywhere can turn any smartphone into a credit card terminal.  In just three simple steps a business owner can expand their customer base and start accepting credit cards as a form of payment.  The first step is to download the application to your phone.  The application is free and will be fully downloaded and ready to run in minutes.  The second step is to sign up for an account.  This can be down via the telephone or internet.  If done online an account executive will contact you to finish the application.  The third step, which will happen once you are approved, is to begin accepting credit cards.  At first you will be accepting them by manually inserting the credit card numbers into your phone.  However, that is only while your free credit card reader is in transit to your home or business.

This is one of the fastest ways you can begin accepting credit card payments.  The only fee associated with Pay Anywhere is the processing fees.  A small business owner will be relieved to know that there is no minimum of credit card payments taken in a month.  They will be assured to know that there is no monthly rental fee or any type of monthly fees that are normally associated with traditional credit card processors.

Pay Anywhere is ideal for anyone who sells stuff at expos, flea markets, and trading shows.  It is also ideal for a small company who is on the fence about accepting credit cards.  Since there is no monthly fee, yearly fees, or any type of fee outside of the standard processing fees, there is nothing to fear.  You can even advertise your business as environment friendly as there is no paper receipts associated with the device.  Instead, receipts are e-mailed to the customers email account.  They will get into their inbox minutes after the transaction is completed.

Copyright © 2009 Small Business Resource

Easy Way to Accept Credit Cards

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admin <![CDATA[How to find the right IT job for you]]> http://freesmallbusinessresource.com/?p=5044 2013-07-15T22:53:17Z 2013-07-15T22:53:17Z

Copyright © 2009 Small Business Resource

How to find the right IT job for you

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As IT services and constantly in demand and continually being developed, it is hardly surprising that jobs in this industry are highly sought after. This doesn’t mean finding a relevant job is easy though, and before you can start your IT career you must first identify what role is right for you.

 

Research different roles

 

Whilst jobs concerning technical support and programming probably spring to mind when you first think of IT jobs, they are far from the only positions available.

 

Choosing the right job for you will depend on your interests and expertise. For those who want to focus on the intricacies of computer programming and IT systems, a more technical job is best whilst those who want to combine originality and innovation with computer work should look towards more creative roles. This could include something related to graphic design, games development or even digital manufacturing and architectural planning.

 

To make your decision you’ll need to conduct thorough research into the different roles available and what each one entails. Your personal preferences are highly important here but it is vital to investigate exactly what is expected from a particular role so that you can be confident in your ability to meet these needs.

 

Match your skills to the job

 

Like other employers, those working in the IT industry look for many skills when undertaking the hiring process. A great article in The Telegraph looked at some of the most in-demand skills sought be employers with their examples falling into two categories: hard skills and soft skills.

 

The first of these are specific, teachable abilities that may be required and include:

 

  • Mathematic and communication skills including knowledge of a foreign language
  • Expertise with software and applications
  • The ability to operate specific programs/systems

 

Soft skills are personal attributes that improve a candidate’s ability to interact and perform. These are transferable skills which are recognised in other industries but are still important for those looking for IT jobs. Examples include:

 

  • Organisational skills
  • Interpersonal skills and customer service experience
  • Time-management and self motivation

 

It is often said that hard skills help you get an interview but soft skills secure the job. When looking for jobs in IT, you should look to demonstrate both skill sets to stand a better chance of success. Searching for Direct Line IT jobs will give you access to plenty of great opportunities where your personal experience is valued alongside your professional expertise so that you can excel in a relevant position.

Copyright © 2009 Small Business Resource

How to find the right IT job for you

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admin <![CDATA[Reduce Business Costs with Joint Venture Marketing]]> http://freesmallbusinessresource.com/?p=5030 2013-06-17T20:52:31Z 2013-06-17T20:52:31Z

Copyright © 2009 Small Business Resource

Reduce Business Costs with Joint Venture Marketing

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Marketing costs can be a large expense for a small business. As you look to grow your small business, you may want to consider investing in a joint venture with a noncompetitive company. Joint venture marketing can help you reach a new audience, bring in more profits or expand overseas. You may still need a small business loan or line of credit to manage marketing costs upfront, but partnering with another company for your advertising can help you reduce business costs.

 

Reduce business costs by advertising together

The structure of your joint venture marketing relationship will depend on your business need. If you’re a retailer, marketing with a brand or supplier can help you reduce business costs as they may be willing to pick up some of the bill. Likewise, if you have a product that complements another company’s product or service, you could work together to create a package or deal and advertise together. If you’re thinking of expanding overseas you could also use joint venture marketing to reach an audience you may not understand but with whom your partner is already connected.

 

Keep your focus on your customers

The most important thing to remember with joint venture marketing is to keep the focus of your business and the needs of your customers in mind. Before you enter into a partnership, make sure their goals align with those of your company and your customers. Keep these three questions in mind as you explore potential partnerships:

 

  • What products or services do they offer that complement your offerings?
  • Who do you share customers with already?
  • How can something they offer improve your product or service?

 

Once you work out how the relationship will work, be sure to keep solid accounting and business banking records and communicate openly throughout the process. Since you’re working with another company, maintaining accurate records is even more important.

Take out a small business loan to cover expenses

When you’re ready to start your joint venture, speak to a business banking representative to find out how a business line of credit or small business loan could help you cover expenses. Even with the savings from a joint venture, you may find you need a loan to give your marketing an initial boost. The loan can also help you prepare your inventory for the influx of demand thanks to your new marketing strategy!

 

Sponsored content was created and provided by RBS Citizens Financial Group.

Copyright © 2009 Small Business Resource

Reduce Business Costs with Joint Venture Marketing

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admin <![CDATA[How to Cut Business Costs with IT virtualization]]> http://freesmallbusinessresource.com/?p=5028 2013-06-12T12:23:03Z 2013-06-12T12:23:03Z

Copyright © 2009 Small Business Resource

How to Cut Business Costs with IT virtualization

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As every business owner knows, running a small- to medium-sized business can be a challenge. There is often a juggling act to find cost-cutting measures while simultaneously working to keep employees happy, customers satisfied and deliver an in-demand product.

 

Many business owners have been able to accomplish all of these goals by moving information technology (IT) resources to a virtual platform. IT virtualization has been widely adopted by businesses of all sizes in the past few years with great success. Learn more about what it is and how it can work to cut your business costs below.

 

What is IT virtualization?

IT virtualization creates virtual (rather than physical) versions of resources such as a hardware platform, operating system, storage device or network. Essentially, it means getting rid of, or outsourcing, the physical equipment used to run the technical side of your business. This method has been adopted most often in three areas:

 

  • Server virtualization: Servers are the backbone of a business’s IT architecture. Among other jobs, they store files that employees use daily to do their jobs. Virtualizing a server emulates hardware through software technology. Therefore, rather than purchasing multiple physical servers and paying for set up and maintenance, server virtualization allows you to reduce the physical resources required to support your business and operate at a more cost efficient level.

 

  • Storage virtualization: Storage virtualization combines physical storage from multiple storage devices into a single entity. This tactic is gaining popularity especially when it comes to disaster recovery. Many businesses save money because they are purchasing fewer devices. However, storage virtualization also makes restoring complete systems faster and cheaper after an outage or other disaster. Storage virtualization is commonly used in storage area networks (SANs), and much like server virtualization, is a way to pool multiple resources together.

 

  • Desktop virtualization: This is a technology that allows a user full access to their working environment via a server’s virtual machine. Desktop virtualization lets a user work with data housed on a physical server without having to be directly connected to that server. When you need to cut software costs, hosting a piece of software on your virtual machine may allow all your employees to access it. This makes for less maintenance costs and less of a headache for your IT team.

 

How can IT virtualization help cut business costs?

IT virtualization offers major cost savings by eliminating the need for multiple physical components. Not only do these costly machines often require equipment financing to purchase, but the regular service and maintenance costs also add up. Additionally, since IT support can typically be managed from a single console in a virtual environment, virtualization frees up IT employees’ time for other work, and therefore adds to a more efficient use of a business owner’s payroll dollar. Smaller companies may even consider outsourcing virtualization to eradicate the need for an on-site IT staff.

 

How can a business start the transition to virtualization?

Take an inventory of the hardware and software you have and determine which ones you’d like to virtualize. While you’ll eventually save on these costs, you may need to purchase new software upfront to support the virtualization. It’s a good idea to meet with a professional who is experienced in virtualization and can help determine the best course of action for your business. The cost of hiring this outside source will differ depending on whether you need them only for an initial consultation, the set-up process, or if you’re outsourcing the whole virtualization process to a third party. The latter will obviously be the most cost-intensive as it will require ongoing fees. It may be wise to secure a small business loan to finance this cost.

 

Transitioning your business to a virtual environment may seem like a risky, daunting process, but this capital improvement can ultimately result in a positive return on investment. Over time, the reduced equipment maintenance and staffing costs can translate into money spent elsewhere, affording you greater opportunities to grow your business.

 

Sponsored content was created and provided by RBS Citizens Financial Group.

 

Copyright © 2009 Small Business Resource

How to Cut Business Costs with IT virtualization

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admin <![CDATA[The role of escrow in modern business]]> http://freesmallbusinessresource.com/?p=5023 2013-06-19T15:29:02Z 2013-06-05T01:56:49Z

Copyright © 2009 Small Business Resource

The role of escrow in modern business

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Businesses today are driven by innovation and technology. Even those operating in industries which are not related to technology find themselves making use of software and technology on a daily basis. To allow businesses to flourish as time goes on, it is important for businesses to look after their technology as well as to keep their secrets safe.

 

The handling of information can be a tricky business in a competitive environment. Businesses are keen to work with one another but not to give their game away. For this reason, the escrow agreement has come to play a big role in business today.

 

Here, we take a look at how the escrow agreement works and what it does to help businesses across all industries.

 

What is an escrow agreement?

 

There are a variety of escrow agreements which take place in the world of business, with nearly all of them involving a third party. The third party will typically hold sensitive and important information and have the ability to pass this information on if certain criteria are fulfilled. In order to understand the transaction a little more fully, we need to look at a few sorts of agreement.

 

Software escrow

 

The software escrow, or Source Code Escrow, is an agreement which helps businesses secure their future. Where businesses are heavily reliant on a piece of software (and where are they not?) the software escrow sees a third party take hold of the source code from the program’s developer.

 

The source code can then be passed on in the event that the software ceases to be developed. The result of this is that businesses are able to go on using and developing key software, regardless of the movements of the original developer.

 

M&A Escrow

 

When mergers and acquisitions take place, there is a certain amount of sensitive data which needs to be considered. The companies making investments need to assess certain pieces of information in order for a solid judgement to be made about the potential success of acquiring another firm.

 

Just as with the software escrow, businesses will seek Secure Due Diligence in order to confirm that all is as expected. This will sidestep the possibility of interrupting business on behalf of either company.

 

The escrow has many forms, with each of them offering businesses a level of security and privacy. This use of the third party is able to bring businesses together without surrendering any of their originality or integrity.

Copyright © 2009 Small Business Resource

The role of escrow in modern business

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admin <![CDATA[Strategies For Creating A Strong Online Brand]]> http://freesmallbusinessresource.com/?p=5005 2013-05-17T23:10:45Z 2013-05-14T01:07:02Z

Copyright © 2009 Small Business Resource

Strategies For Creating A Strong Online Brand

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With the right amount of knowledge and dedication, the internet is the perfect platform for creating a strong brand image and broadening your market. Boasting unrivalled resources for reaching out to customers and providing information, there’s no substitute for a positive online presence. Here, we go through a few strategies that will lead your business along the path to a strong online brand.

 

Functional Home Page

 

A powerful online profile begins with an established home page. An effective home page will see regular updates, a clear interface and the chance for users to interact with key content. One of the most important things for companies to keep in mind is the increasing number of mobile web users. A strong home page should be tailored to use by customers browsing on a variety of devices. To this end, the creation of a dedicated mobile site is often advisable.

 

As well as creating fresh content on a regular basis, it is important for businesses to provide links between their various areas of online presence. Creating an area on your home page in which to display your social media updates is a great way to get the ball rolling.

 

SEO

 

No matter how well put together your home page is, it is essential that customers are able to locate it. Managing your site’s SEO is not only important for helping customers find you quickly, but also to pushing your site above those of your competitors. Itineris is a seo agency in London which can advise your company on the best ways to move forward. This will include the creation of both on and off-site content which is suited to your brand. Itineris is an SEO agency in London.

 

SEO is something which is not only an important part of the creation of a website, but should be considered at regular intervals throughout your firm’s online expansion.

Promotion

 

One of the most effective forms of promoting your business online is in the creation of interactive content, which should encourage customers to share your content and return again and again to your pages. These may range from exclusive offers given through social media or email marketing, to the creation of infographics which convey relevant information linked to your industry.

 

Promotion via social media platforms can be particularly effective, enabling you to encourage your customers to do the sharing for you. Regular promotion is an integral part of establishing a strong online brand.

Copyright © 2009 Small Business Resource

Strategies For Creating A Strong Online Brand

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