Small Business Resource

1. Consider expanding your article title by forty percent  (40%). Evidence suggests that longer article titles  produce more views per article vs. short article titles.

2. Longer article titles can also increase your reprint rate  and value. The narrower the focus, the more  specialized the reprint website and the more qualified  the visitor/reader. This results in a greater referral rate  of traffic to your website.

Tip: For EzineArticles.com, your article title can be up to 100 characters long. Make your article title just a little
longer than what might feel comfortable and you will often see a higher return from your article in terms of how much traffic it can attract for you.

3. A good article title length is greater than 70 characters   but less than 100 characters.

4. Get to the point. Do not use exclamatory wording like  “You Don’t Want to Miss This”  or “This is a Must Read”
in your article title to induce urgency.  It usually just  induces annoyance. If your article is good, you don’t
need it in your title. Focus on the article topic.

5. Rambling on and on in your article title shows a lack  of respect for your readers time. Most people make the
mistake of spending 99% of their time on the article  body and 1% on the article title. Instead, put 20% of
your time on the article title and 80% on the article  body.

6. Don’t use slang. It will often backfire, especially if your  English-speaking reader did not grow up in your same
country or with your same life references. Be direct  and be sensitive to cultural misunderstandings when
choosing your article title.

7. Brevity is golden. Start with a long article title with  multiple hooks into your key topic and then continue
to ask yourself how you could tighten up the article  title without sacrificing your intended article title
promise.

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