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E.g. “Why?,” “How?,” “Who?,” “Where?,” “When?,” etc.

1. After reading your article title, a question should   appear in the reader’s mind.  Your article body is   where you deliver the answer to that question.

2. This is a powerful concept because you have just  engaged the mind of your reader, moving them from a  passive to an active state. In the active state, your
reader is more likely to find value in your content and  thus visit your website.

3. Never underestimate the power of “How To” article  titles. There is clearly a huge demand for articles that  answer common problems in an easy-to-read “How To”  format.

4. Don’t be afraid to offer your readers more questions  they should ask themselves when evaluating the topic  of your article. Questions become highly relevant  answers to your readers because your questions act  like a personal coaching session.

5. Avoid the shocking question that forces you to stretch  the truth to answer the question in your article body.  Instead, be creative and interesting with your article  title question.

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