Archive for the ‘Tips Blogs’ Category

10 common mistakes using robots.txt on your blog

Robots.txt is a special file which is located in the root of each server which is a plan text file which allows the administrator of a website to define which web content need to be allowed and disallowed for the bot which visitors their website.

All major search engine like Google, Yahaoo and MSN agrees to the Robots Exclusion Protocol. There are several elements that every website owner need to understand for a easing crawling of their website. Following are the top 10 common mistakes to be avoided while create a robots.txt file.

1. Adding robots.txt not under the root directory – This is one of the common mistake webmaster do. They upload the robots.txt file at the wrong place it must reside in the root of the domain and must be named “robots.txt”. A robots.txt file uploaded in subdirectory is not a valid one since blots check for robots.txt file only in the root of the domain name.

User-agent: *
Disallow:

2. Wrong syntax in robots.txt – Another explanation is that the Webmaster used the wrong syntax when creating the robots.txt.

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Semantic Keyword Grouping – Improving Quality Score With Relevance

Grouping keywords semantically is the key to a successful, well-organized pay-per-click ad campaign. But what exactly is semantic keyword grouping? It’s the process of organizing keywords into small, manageable groups according to semantic relevance. In other words, keywords that share a high degree of meaning or intent are gathered together in segments.
WordStream’s keyword management system enables you to pinpoint your most relevant and related keywords for SEM and group them semantically in just a few clicks. Read on to find out why semantic keyword grouping is so important, and how WordStream helps you channel close-knit keyword groups into a successful PPC ad campaign

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