Small Business Resource

When you start a business, there’s a lot to think about.  Getting the business plan together is a lot of work, as is securing a loan or other funding, but once these arduous tasks are done you can get started on the fun stuff like choosing a location, a name, and logo.  Wait a minute; hold the phone.  The “fun” stuff could actually make or break your business, so you cannot take it lightly.  The implications of choosing the wrong location are obvious; if no one can find you or you’re too hard to get to, you’re not going to have any customers.  And if your name is too hard to spell or remember, you’ll have the same problem.  But when it comes to designing a quality logo, you may be scratching your head.  What’s the difference?  In truth, your logo could be the most important part of the equation.  If a picture is worth a thousand words then your logo is easily worth a million.