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TwitterOK … you’ve finally convinced yourself that you DO need to have an online presence for your small business. The next step …. creating a business website. Your first inclination may be to focus on “what it looks like”. OK … looks are important. BUT … there’s much more to it than looking like a fancy brochure. If you want your website to actually attract customers AND make sales for you….you need to optimize for targeted traffic AND have content that converts visitors to buying customers.Rather than dive into a lot of detailed “how” and “why” ….
Archive for the ‘Running Your Business’ Category
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It Consulting Firms Helping Business Grow
February 4th, 2012 
admin Writen by Joshua FeinbergIT consulting firms typically start with just a few people. And while it can be exciting at first for those people getting into the business, a few years of running the show can become monotonous and exhausting, and the need to expand becomes imminent.Making Business GrowRunning a small business is a big job, particularly for just a few people who are required to do every aspect of the work.
You Have To Touch Your Clients More Often To Be More Client Attractive
February 4th, 2012 admin Writen by Fabienne FredricksonEvery time I speak in front of an audience, whether it’s 50 or 1,200 small business owners, I get the same old question. Then following my answer, I always see a roomful of dropped jaws and gaping mouths.The question? How often do I need to reach out to my prospective clients and clients?The answer? A minimum of 25 times a year, preferably 52 or more times a year.Silence. Jaws slowly creak open and begin to drop.
Featured Business: Cool Moose Cafe
February 3rd, 2012 admin I really like Tony Jarvis. Here is a guy with an advanced degree that decided in 1998 that Jacksonville really needed a touch of New England in the form of a neighborhood breakfast/lunch/coffeehouse. As a CBA, I have seen coffee concepts come and go, but his Cool Moose Cafe is a neighborhood favorite. Located at Park and King , it is a small business anchor for this popular commercial intersection.
Politicians vs. Economists
February 3rd, 2012 admin What’s the difference between a politician and an economist?Too many politicians deal in a fantasy-like land, while economists (well, at least, a good number of economists) deal with reality.Economist Thomas Sowell pointed this out in a recent column. He was focused on politicians who love to give things away, noting that in order not to take responsibility for the costs involved, often push those costs onto the backs of business owners.Sowell wrote:The most politically painless way to hand out goodies, without taking responsibility for their costs, is to pass a law saying that somebody else must provide those goodies at their expense, while the politicians take credit for generosity and compassion.??Employers are ideal targets for such mandates, since there are always more employees than employers, and that is what counts on Election Day.
As the Pain Trickles Down…
February 2nd, 2012 admin Many small businesses are created in order to serve the needs of the larger corporate sector. High end restaurants and caterers, decorators, landscapers etc. are not needed as many large companies disappear and those still afloat trim their spending to show they are feeling the pain to their stockholders. Those who lose their jobs are cancelling child care, house cleaning, lawn maintenance, music lessons, you name it.
Can Accounts Receivable Factoring Help Your Business
February 2nd, 2012 admin Writen by Marco TerryAre you stuck with great but slow paying clients? It is interesting how your biggest asset (great clients) can also be your biggest liability. But that is how business is. And as an owner you must adapt.Whether you like it or not, slow paying customers are here to stay. As a rule of thumb, commercial clients pay their bills in 30 to 60 days. And lately, the trend has been deteriorating.
It Consulting Steps To A Gradual Business Launch
February 1st, 2012 admin Writen by Joshua FeinbergIn IT consulting, you need a step-by-step plan to launch your practice. There are 21 steps that will take you through the first 90 days of beginning your IT consulting business.Preparing for your gradual launch will lower the risk associated with starting a business because you will have already prepared.Step One. Overcome Three of Your WeaknessesPick 3 of your shortcomings to overcome them within the next 90 days.
