Archive for the ‘Link building’ Category

The Comment Box

August 30th, 2009 admin

You know the feeling of excitement you get when you open your mailbox and discover a letter from an old friend? That’s the same feeling bloggers get when they see someone’s left them a comment. Lately I’ve been wondering: what if we applied the Golden Rule to commenting and sent more “hand-written notes” to brighten each other’s day?
After all, blogging isn’t just about speaking your mind; it’s about joining a conversation, reaching out to new people and exposing yourself to new ideas and cultures. When you read a smart, funny or engaging blog post, there are a lot of different reason to leave a comment: to learn, to convince, to reinforce, or just to be part of a community.
Plus, not only does commenting let the person whose post you’re reading know what you’re thinking, you may also attract a few new friends, neighbors… and comments of your own! And, if you’re not sure what to say, [this is good] is a quick and easy way to let someone know you enjoyed her post.
Leaving comments will likely get you more comments in return, but if you want to ensure you get more comments from your friends and neighbors, here are a few simple things you can do:

Ask for them. Pose questions. Be open-ended.

Click to continue reading

Posted in Build Traffic, Link building Comments Off

Why is link popularity the top factor in search engine rankings ?

May 8th, 2009 admin

The Value of Links versus Content

It used to be said that content is king. And while content is an important ingredient in developing a commercially successful website, link popularity is proving to be the deciding factor on what will or will not rank well, especially on Google. Off page criteria has grown into the primary ranking factor in the major search engines. Link popularity analysis makes Google famous

The biggest feature that sets Google apart from their search engine competition was PageRank. Most search engines at the time looked at on-page factors to analyze what a web page was about. On-page factors are essentially how a website reads and the words contained therein. There was no verification from other parties.
What Google did was analyze what other websites were saying about a particular web page by analyzing incoming links to a website. Google’s algorithm ranks websites primarily on:
1. The volume of incoming links to a webpage. 2. The quality of the incoming links to a webpage. 3. The anchor text (link text) of the incoming link to your webpage. Volume of Links

The more links pointing to a website, the more important it is assumed to be. This is part of what goes into the mix of calculating PageRank.

Click to continue reading

Posted in Link building, Website Advice 1 Comment »