Do you have a small business (1-10 employees), that is largely offline? Are your clientele mostly local? For example…
- a real estate agent or lawyer in Tempe, Arizona… or Anguilla, British West Indies — own your geographic niche.
- a landscaper in Juno, Alaska — get the jump on competitors
- a gas station in Hudson, New York — build a devoted clientele
- a Mexican restaurant in Vista, California — run “Net specials of the week”
- a bagpiper in Ottawa, Canada — get hired for “gigs” for 100 miles around
- a grocery store in Bristol, England — differentiate yourself and take business from competitors
- a local manufacturing company — attract and support customers.
You might think that the Net, more specifically your own Web site, offers few opportunities for businesses with a customer base clustered in a small geographic area. After all, the Web is “world wide”… a “global medium.”
Matters Have Been Changing Rapidly
More and more, your potential clients are forsaking those heavy Yellow Pages paper books for Google and other engines. It’s easy and fast to do a search for “lawn care Montpelier” — and if you don’t find one in the town of Montpelier, widen the search to “lawn care Vermont” — try widening your search with Yellow Pages!
And it’s not just the clients.
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March 15th, 2012
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