Can I deliver on my article title?

April 28th, 2009
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OR should I narrow my topic further?

1. Your article title should be specific, to the point, and  completely deliverable. If you are struggling with
delivering all the information promised in your article  title, consider splitting your topic into 2-3 separate
articles.

2. Acid Test your article title: Will your readers feel  satisfied and have their expectations met by your
article body content after reading your article title?

3. In terms of content supply and market demand for  information, it is true that there is a huge demand for
information on broad topics, but that comes with a  huge supply of content to meet the huge demand.
I.e. Your article can get lost in the shuffle.

4. You may find a market advantage by answering the  long-tail demand of a niche topic by looking at the
more specific, narrowly defined questions your market  is asking for you to answer.

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Posted in Article Writing & Marketing
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