The terms “partnering” and “outsourcing” are thrown about so frequently …. and in so many contexts …. that it’s hard to nail down an exact definition for either.
These two practices are becoming ever so common among the business community, and although the distinction between them is becoming increasingly blurred, they do have distinguishing traits, which bear consequential benefits and risks.
It has been said that the practice of outsourcing should be looked upon not as a simple customer-vendor relationship, but rather as a partnership where the engaging parties mutually benefit from their agreement. While this may be a sound management practice, and while outsourcing shares many of the same characteristics with strategic alliances, outsourcing should be recognized as its own distinctive tactic.
Outsourcing is the contracting of services via monetary means in order to minimize or limit the resources that would normally be required to perform business functions internally, thus reducing costs.
A partnership, on the other hand, does not necessarily involve monetary payment from one firm to another, or a binding contractual agreement between two companies.
Rather, it is a partnership in which business entities collaborate with one another in order to bring about mutual benefits.
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May 12th, 2012
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Blogging as a Part of Your Online Marketing Efforts.
Blogging is the latest craze in Internet marketing and SEO circles. User generated content now rules. This article gives six good reasons that you should consider blogging as part of your online marketing efforts. The rise and rise of blogging as part of the web 2.0 phenomenon has taken the Internet by storm. Savvy web marketers are now using Blogs as an additional weapon to generate leads, add credibility and improve their search engine rankings.
Blogging is great fun! Yes, blogging can be great fun. Just open you posting window and go for it without the restrictions of corporate style guides and other impediments to creativity . Got something to say? Just say it. The other fun aspect of blogging is that people can post comments about your blog posts. You posts plus reader comments all become valuable food for the search engines.
Blogging is cheap. The most powerful blogging systems are free. Word press seems to be the blogging standard and now comes standard with many cheap web hosting packages. For less than $100 per year anyone can get their own domain with blogging included.
I wouldn’t use one of the free blogging services unless you are really desperate.
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