Author Archive

What’s The Difference Between “Partnering” And “Outsourcing”?

The terms “partnering” and “outsourcing” are thrown about so frequently …. and in so many contexts …. that it’s hard to nail down an exact definition for either.

These two practices are becoming ever so common among the business community, and although the distinction between them is becoming increasingly blurred, they do have distinguishing traits, which bear consequential benefits and risks.

It has been said that the practice of outsourcing should be looked upon not as a simple customer-vendor relationship, but rather as a partnership where the engaging parties mutually benefit from their agreement. While this may be a sound management practice, and while outsourcing shares many of the same characteristics with strategic alliances, outsourcing should be recognized as its own distinctive tactic.

Outsourcing is the contracting of services via monetary means in order to minimize or limit the resources that would normally be required to perform business functions internally, thus reducing costs.

A partnership, on the other hand, does not necessarily involve monetary payment from one firm to another, or a binding contractual agreement between two companies.

Rather, it is a partnership in which business entities collaborate with one another in order to bring about mutual benefits.

Click to continue reading

Accountant Or Bookkeeper

Writen by Margo Masri

What is the difference between a bookkeeper and an accountant? A bookkeeper handles the day-in day-out financial record keeping and reporting. An accountant specializes in the preparation and filing of taxes. Having a good bookkeeper is just as important to the growing business as having a good accountant.

Another big difference between an accountant and a bookkeeper is usually, “About $140 per hour.” For this reason it is very important that you allocate your resources efficiently. You do not want to pay your accountant to perform bookkeeping functions. It does not make business sense.

Smart Businesss allocate their resources based on their needs

Fact: Accountants do not have the time to handle day-in day-out financial record keeping and reporting. What do they do? They hire Bookkeepers.

Bookkeepers perform a critical function for the firms and organizations they serve. Regularly challenged to maintain precise and accurate records, bookkeepers produce the vital reports that keep management up to date on the financial condition of their company.

Bookkeepers are responsible for maintaining the “business checkbook”, much like a personal checkbook. They record routine money transactions like customer payments into a “cash receipts journal” and checks to vendors into a “cash disbursement journal.” They also process payroll.

Click to continue reading

Incoming Searches that might interest you:

XSitePro 2 Review

XSitePro2 Web Marketing Software

I Recently discovered an application that I feel is perfect for Web marketing.

It’s VERY easy to learn and is far less costly than most other site development softwares.

Best of all, it has been created especially for Web marketing, meaning it guides the user through the steps necessary to create a site that will be highly listed and seen by potential customers.

The Web marketing tool I discovered is

XSitePro 2 And I love it !

I sincerely believe that XSitePro 2 should be thedefault web site development tool for Internet marketers who are serious about running a profitable online business.

XSitePro 2 – Total Site Management. Professional Web Site Design Made Easy, With This Category-beating New Release… Build Quality Sites Featuring Audio, Video, Rss, Xml, Mobile Web, Search, Name-grab, Adsense, Amazon-Ads, And Lots More. Click Here!

——————————————————————————–

Whether you are a complete newbie to Internet Marketing or a long-established online entrepreneur you will find that XSitePro 2 will:

Cut your development time down massively (what previously took days and weeks will take hours and minutes)

Allow you to do things that were previously only possible by employing costly programmers and web development staff, which means that you control your web site and not the techies.

Let you concentrate on building your online business rather than allowing untold hours to be soaked up developing web sites.

Take away the frustration of web site development.

Put tools at your disposal which will allow you to take your Internet business to the next level of success.

Make it easy to keep your web sites up-to-date so that they don’t end up becoming cobwebs (i.e.

Click to continue reading

Incoming Searches that might interest you:

McKenzieHR Small Business Compliance Update:Handbooks Need Updating Too

Bob McKenzie of McKenzieHR forwarded these updates on small business employer issues. Bob has a dynamic H.R. consultancy in Jacksonville and is a frequent workshop speaker at UNF:

We would like to thank the Federal Government again for giving our firm more work to do as the number of changes in 2009 are probably more than the last 5 years combined. In fact, the labor law firm Fisher & Phillips recently issues a newsletter with the headline, “Put Handbook Review on Your 2009 TO DO List.” We couldn’t agree more. With all of the changes, a handbook update is an absolute must.

Here are a few of the changes that businesses will have to make in this New Year. Other recent changes include a Guns in the Workplace law and domestic abuse leave in the state of Florida.

Other states have also enacted new laws effective January 1. For example, the District of Columbia passed a law requiring employers to grant mandatory paid sick leave. The amount of which is dependent upon the number of employees of the establishment.

Click to continue reading

States Looking to Increase Gas Taxes

Consumers, small businesses and the economy are bruised and battered.

One of the very few plusses since the summer has been the drop in oil and gas prices. The average price of gasoline at the pump, for example, dropped from $4.11 in mid-July to $1.78 early this week.

Unfortunately, there are politicians who want to spoil this bright spot in an otherwise dismal economy. On January 14, The New York Times reported:

Several states are considering the rare step of raising gasoline taxes to help fill growing budget gaps and potholed roads. Politicians in California, Massachusetts, New Hampshire, Illinois and Oregon, for example, are introducing bills that would raise gasoline taxes for road and bridge repair, as state legislatures around the country begin their new sessions. In Iowa, top legislators in both houses would support an increase. And in Ohio, a state task force last week recommended raising the gas tax by 13 cents a gallon.

It would be far better for taxpayers – including small businesses – and the economy if elected officials stopped looking to drain more revenues from the private sector, and instead, get serious about reining in the size and scope of government.

Raymond J. Keating
Chief Economist
Small Business & Entrepreneurship Council

SEO Techniques

It’s amazing to see many affiliates struggling to make commissions because they don’t know or they just neglect the importance of search engine optimization for affiliate marketing. An affiliate website well optimized that provides useful information can perform very well if you manage to get it on the first page of Google, Yahoo and MSN in a profitable niche.
For an affiliate website to attain excellent rankings, you need to take care of these search engine optimization basics…
Let’s start by on-page optimization:

1)Optimize your title tags.
Your title tag is very important in the eyes of the search engines, so do not forget to put your keywords.
2)Use the header tag.
It’s amazing to see how many affiliates and web masters in general forget to add the most important header tag to their site: H1

3) Use the right keywords on your web pages.
Before writing your articles, be sure to carry out a keyword research and use these keyword along with related keywords in your article.
4) Your web pages must be focused on one or two keywords.
Target one or two keywords only per web page.
While on-page optimization is important for your website, what will really make the difference is off-page optimization.

Click to continue reading

Effective Link Cloaking: How To Avoid Affiliate Income Loss

There is a lot of controversy an affiliate commissions and link cloaking. Should you cloak your affiliate links and how do you if you are losing money or not?
The first question that people ask on various affiliate forums is why should I cloak my affiliate links? Is link cloaking an obligation?

Let’s answer to the first one…

You cloak your affiliate links to prevent one of these three situations:

1- Prevent Link hijacking

In this case, a smart affiliate will steal your link since he is able to see your referral link and replace it by his own.

He can see your affiliate links in:

1- The address bar of your browser

2- The status bar

3- On your web page (He just need to view the source code from his browser)

Even if you try to disable the right click on your page, a savvy hijacker will still be able to view the source of your page.

2- Prevent link bypassing

Many people don’t like the idea that they are giving someone an affiliate commission on their purchase, and they will just remove your affiliate link before buying.

Click to continue reading

Incoming Searches that might interest you:

Blogs Can Greatly Promote Your Home Business

There are a small number of retailers who truly understand that when you create a blog to promote your home business, it can be an extremely effective way to increase traffic to your business. Proven time and for more help visit to: www.bloggers-guide-to-profit.com.again is the fact that traffic to your site results in more sales for your business.
As a website owner who has their own home business, you will discover that when you create a blog as one of your marketing tools, it is a great way to increase traffic to your website. You can also use blogging to make money as another form of revenue for your business, through adding affiliate links and displaying Adsense ads on your blog.

Have you ever noticed the affiliate links and Adsense ads that are displaying on Blogs? This is a great way to gain another revenue stream for your business, not to mention the increase traffic you get back to your site which is another bonus.

Through creating a blog, it gives you the opportunity that will improve the level of customer service you give, by allowing your customers an access to useful information.

Click to continue reading

Blogging as a Part of Your Online Marketing Efforts.

Blogging is the latest craze in Internet marketing and SEO circles. User generated content now rules. This article gives six good reasons that you should consider blogging as part of your online marketing efforts. The rise and rise of blogging as part of the web 2.0 phenomenon has taken the Internet by storm. Savvy web marketers are now using Blogs as an additional weapon to generate leads, add credibility and improve their search engine rankings.
Blogging is great fun! Yes, blogging can be great fun. Just open you posting window and go for it without the restrictions of corporate style guides and other impediments to creativity . Got something to say? Just say it. The other fun aspect of blogging is that people can post comments about your blog posts. You posts plus reader comments all become valuable food for the search engines.

Blogging is cheap. The most powerful blogging systems are free. Word press seems to be the blogging standard and now comes standard with many cheap web hosting packages. For less than $100 per year anyone can get their own domain with blogging included.

I wouldn’t use one of the free blogging services unless you are really desperate.

Click to continue reading

Tax Time! IRS Small Business Deductions You Need To Be Aware Of!

Tiare Rath is a freelance journalist and a former personal finance columnist for MarketWatch.com. In an article for about.com, She outlines some key deductions you need to be aware of for your 2008 return.

This article is in no way intended to replace good professional tax advice. There my be more deductions than this list provides. Visit our Small Business Resource Network web site or stop by our office at UNF to find a good accountant!

The Internal Revenue Service offers business owners a fair number of small business tax deductions — if you know where to find them. Here are 10 small business tax deductions to help you navigate through the maze of write-offs.

1. Start-up Cost Deductions-You can deduct up to $5,000 in start-up and $5,000 in organizational costs for the first year of business. Expenses that are not deducted can be amortized over a 180-month period, which begins when you open your business. You can write off or amortize market research, advertising, employee training, business-related travel, legal advising and other costs.
2. Education Deductions-The IRS has strict guidelines for deducting educational expenses, so be sure to read Publication 970, “Business Deductions for Work-Related Education,” thoroughly.

Click to continue reading

Incoming Searches that might interest you:

Free Website Link Building Methods

Here are some website link building methods that won’t cost you any money.

  • Directory submissions.
    These sites offer lists of niche directories to submit your link to:
    http://www.directoryarchives.com
    http://www.isedb.com
  • News feeds.
    PR Web and others offer free and paid services to give you a chance to secure links in news articles about your company. http://www.urlwire.com/
    http://www.prweb.com/
  • Become an authority site and get sites to link for you for free.
    Creating content people want to link to. Example, http://www.searchenginewatch.com
  • Leave testimonials.
    Example, see the footer area (very bottom of the page) of: http://searchenginelowdown.com/
  • By donating to charities and non profit organizations.
    Many sites allow you to donate to their cause and they will give you a link on their site.
  • Volunteer web development services.
    Many non-profit organizations need a web presence but cannot afford professional web design services. Offer them for free in exchange for a credit at the bottom of their pages.
  • Making tools and content that make people bookmark the site.
    Example, the link popularity check tool at:
    http://www.marketleap.com/publinkpop/default.htm
  • Giving things away for free.
  • Ask for links from suppliers and friends in your industry.
  • Write articles and submit them to similar websites.

You might also be interested in ways to monetize your website

Weekend Entrepreneurs

There is a growing trend amongst young professionals to become a ‘weekend’ entrepreneur. They are working fulltime for a Microsoft, Unilever, etc and also have a start-up on the side. I don’t know if I should be happy about this trend or should I be worried. There are a lot of students who want to be entrepreneurs but end up taking a middle path. It is a way of checking out a biz opportunity and reducing the risk by not commiting fully. They have a wish to start their own enterprise but they do not want to take the plunge by giving up their secure jobs.

I have certain misgivings about such businesses:

1. Usually, it goes against your employment contract

2. Attention gets divided between job and venture and you end up doing a bad job with both.

3. Most new business manage to survive only because of the immense effort and drive of the entrepreneur. You don’t see such commitment in part-time entrepreneurs.

On the other hand, it is probably more encouraging that they started a business rather than investing their surplus in the stock market. After all, it is a start of some sort.