Archive for March, 2009

Tight Credit, Microloans and Small Business

With lending from banks getting tougher for many small businesses, some entrepreneurs are turning to less traditional sources for financing.

The March 31 Wall Street Journal has an interesting article focused on microlenders, who are traditionally nonprofits that focus on boosting small businesses, particularly women and minority entrepreneurs in poorer communities and developing nations. But they are attracting more small business borrowers these days.

The Journal’s report highlights four developments. First, microlenders are lending more. Second, some are lending to businesses that have been around for a decade or two. Third, some businesses that have been around for some time “are using microloans to supplement financing from banks that are lending.” Fourth, those who lost their jobs are turning to microlenders to start up new businesses.

The piece illustrates both the creativity of entrepreneurs in getting the job done, and the ability of the market to adapt and find ways to meet demand, even in tough economic times.

Raymond J. Keating
Chief Economist
Small Business & Entrepreneurship Council

Introduction to Article Writing and Marketing

Here are the top 5 factors ezine publishers look for when deciding which articles to publish:

1. Does the article have zero self-serving links in the article body?

Loading up the body of your article with affiliate links or other obvious self-serving links is a liability and will keep your article from ever seeing top results.
2. Does the article have no more than 2 self-serving links in the resource box?

Your resource box at the bottom of your article should be short and to the point. It should also be less than 10% of the total word count of your article. Ezine publishers don’t mind giving you name credit and a link for sharing
your article with them, but they don’t want to look like a fool by being required to reprint a short novel about all of your websites and accomplishments.
3. Is the article within 250-700 words?

Readers want instant gratification from your quality, original content. No one has the time to really go deep when it comes to reading email newsletters. It’s proven that shorter articles achieve a much higher distribution rate than longer ones.
4.

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Card Check and the U.S. Constitution

The Employee Free Choice Act – or card check bill – clearly is an unfair sop to labor union bosses.

But is it unconstitutional?

In the March 30 Wall Street Journal, David B. Rivkin Jr. and Lee A. Casey make the case in an op-ed titled “Why Card Check Is Unconstitutional.”

The entire piece warrants reading. But two points are worth noting here:

• The Supreme Court has interpreted the First Amendment’s guarantee of freedom of speech, along with the Fifth and 14th Amendment due process clauses, to protect a variety of expressive and associational rights. The right to speak and associate anonymously is among those rights. Indeed, anonymous speech has a long and honored tradition in American politics. Much of the political agitation leading up to the American Revolution was necessarily anonymous in order to avoid British sedition charges. And three of the Constitution’s Framers — James Madison, Alexander Hamilton and John Jay — wrote the Federalist Papers supporting its ratification under the anonymous pen name “Publius.”

• There can be little doubt that the act of voting on important issues is a form of symbolic speech, residing at the very core of the interests protected by the Constitution.

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Tips On How To “Go Green” For A Start-Up Company

The following is a strategy to employ for being green and saving money in a startup, which would apply for small business as well …..

1. Create user accounts in google. Once you have user accounts for your employees, you can create team calendars with user name and pass word. You can IM, and share presentations online – cuts down on any server hosting.

2. Use DIMDIM software for meetings, sharing presentations. It is 100% free for up to 20 people in a meeting.

3. Buy a pen based screen for your monitor. Utilize this online software to write in MS Word, power point, share and discuss in white board during presentations, take notes – NO PAPER = Green. The cost is $80. Laptops cost $2000. Instead now you have a screen and associated electronic pen, that you can simply “attach” to any laptop and convert it into a pen computer.

4. With DIMDIM, Windows Live, and google, you do not have to print anything in paper.

5. Utilize screen capture softwares to copy a document, use pen based screen to sign documentation – no prints.

6. Utilize electronic scanner software to scan documents online.

7.

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Stimulus Rumor: Grants for Small Businesses

At the Small Business Development Center, we have been getting a lot of inquiries about free money for people who want to start a business or are in small business debt. Take our word for it, there are no small business grants (and there never have been).

There is a pervasive rumor being spread nation-wide that the economic stimulus program (actually known as ARRA: the American Recovery and Reinvestment Act of 2009) includes handouts to small businesses in the form of grants.  THIS IS SIMPLY NOT TRUE. While there appears to be additional funding for bank sponsored  U.S. Small Business Administration loans, you must have cash to inject in the project yourself, demonstrate good personal credit, have collateral to pledge against the loan, and show the capability to pay back the loan as well (common sense stuff).

Currently few if any local banks will consider a start up business for funding. That may change, but not in the immediate future.

If there really was FREE money, why would I not quit my job here and start a business? 

So, if you are still reading this and want to know what is truly happening.

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Success Spotlight: MaidPro Jacksonville

Brian Dunmore was looking for change. He had an extensive professional and organizational background, but was seeking independence. This quest led him to the Small Business Development Center at the University of North Florida where he met with CBA Kevin Monahan.

Kevin agreed after talking to Brian that either a franchise or an acquisition would be a good route for him to explore. A franchise would make available a turn-key system he could follow with branding, manuals and procedures all in place. The acquisition of an existing franchise seemed like an expeditious way for Brian to get into business for himself.

Kevin and Brian discussed the pros and cons of franchise ownership and talked to a franchise consultant and business broker to explore the idea further. It was not very long until Brian found what he was looking for. A franchise called MaidPro located on the Southside. The franchise had been performing well and the current owner needed to move out of the area. In order to ensure this was a good match, Kevin encouraged Brian to complete a business plan for the acquisition utilizing Pitch Then Plan netware.

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Tax Cuts For Business …. The Right Thing To Do

Historically business has reacted positively every time across the board tax cuts have been implemented, under Kennedy, Reagan, and Bush 43. This would seem to hold true so long as we are below levels of full employment. As rates are cut, investment money is loosened up, and jobs are created via these new investments. So long as there are workers available to fill those jobs, the tax base increases, more than offsetting the tax rate decrease. The result is that revenue increases.

So the answer of course is to cut taxes to stimulate the economy. The conservative approach. It has a 100% historical success rate.

Taken to the logical conclusion, the correct plan would eliminate income tax altogether, as taxing productive behavior is stupid public policy on it’s face, and switch instead to a consumption tax which punishes people for what they remove from the economy, not what they choose to add to it. If the consumption tax is a one time tax paid on end-use consumption only, ie NOT a value added tax, the result is that the ~23% embedded taxation that exists in the average price of goods and services in the US drops to the bottom line and becomes profit.

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Still More Taxes?

The Obama budget plan includes various tax hikes that will hurt entrepreneurs, investors, business and the economy. Those include higher personal income, capital gains and dividend tax rates on upper income individuals; keeping the death tax around; and imposing a cap-and-trade regulatory/tax scheme.

But that apparently is not enough. The March 25 Wall Street Journal reported the following:

The White House said it would launch a search for new tax revenues, as Congressional leaders moved to scale back proposed spending increases and tax cuts in President Barack Obama’s ambitious budget. The Obama administration plans to create a task force to consider elimination of corporate loopholes and subsidies, tougher enforcement against tax avoidance, and tax simplification, White House Budget Director Peter Orszag said late Tuesday.

A task force to, in effect, raise more taxes – is this really what the economy needs right now?

Congress is absolutely right to be concerned about the current explosion in government spending. But are they serious? Initial congressional budget numbers indicate more posturing than serious action on reining in spending.

Obviously, government looking to suck even more resources out of the private sector is not the answer to our budget or economic woes.

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Cost Savings Plus Waste Reduction

CoGen Media announced today that in addition to a growing group of individual users, their ecoPrint2 software is now available in a Network Edition that has been put to use in large organizations including Manulife Financial Corporation and the Chicago School District.

Says Manulife Financial Corporation Pacific Regional Director Winston Chan “I’m surprised there wasn’t a product like this years ago. Printing large documents is a necessity in our industry, but we’ve never had with something like this that allow us to cut ink costs and reduce the amount of paper we use.” Companies that use ecoPrint2 Network Edition typically set up an internal print driver that allows users to print their documents using dramatically less ink or toner, as well as dramatically less paper through printing two pages per sheet from any software application.

ecoPrint2′s cost saving benefits works with any printer line and printer type-both inkjet and laser. Once a document is ready for printing, users simply click on the print button and the “economy printing” dialog box quickly appears. Users have the option to reduce the percentage of ink to be used, as well as the ability to print several pages on one sheet of paper.

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Specter, Starbucks and Card Check

SBE Council delivered a letter to Senator Arlen Specter (R-PA) today, which applauded him for announcing his opposition to “card check” legislation – a bill that would take away the flexibility and operational authority small firms currently have to run their firms, while eviscerating employee access to a secret ballot when deciding on workplace unionization. (To view letter, please visit: http://www.sbecouncil.org/legaction/display.cfm?ID=3103). In the previous Congress, Senator Specter was a co-sponsor of the so-called “Employee Free Choice Act” and voted for cloture (which failed) to move the bill to a full Senate vote.

While some commentators now believe that “card check” is a dead issue (as Senator Specter’s support was needed for the 60 votes required to bring the legislation to the Senate floor), a compromise was recently proposed by three big businesses whose livelihood is partly tied to small business customers – Starbucks, Costco Wholesale and Whole Foods. Lanny Davis, who is representing the companies, said the purpose behind the proposal is to “trigger a conversation” between opposing sides to come up with a solution. The only thing that their engagement appears to have triggered is an avalanche of criticism from both sides – business and labor – who have roundly denounced their efforts, as well as the general proposal.

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Small Business Resource …. Press Release Tool Kit

Here’s a great resource to help your small business get publicity for your company. Most Small Business can’t hire a marketing or Public Relations (PR) firm, so this is an excellent “Do It Yourself (DIY) resource for PR. It’s actually worked for lots of companies all across the country.

You can look it over here: Press Release Tool Kit

This PR Toolkit will help your business get a better understanding of how the media works, how to write a press release, how to identify all kinds of interesting story ideas, how to build a press kit, and most importantly how to work with reporters to get stories in the press.

After you read through the toolkit you will be able to get publicity without having to spend thousands of dollars in advertising or agency fees.

How to sell Books Online by building a website

I bought some software to design my site. I used the free web pages offered by my internet provider. I assigned prices to my books and waited for the world to beat a path to my door.
Then I kept waiting. And waiting.
You see, that’s not how the internet works. Google doesn’t send searchers to sites at random; it sends them for a reason. They don’t place some sites atop the rankings and some sites at the bottom at random either.
They do it for a reason…and the sites that aren’t at the top don’t get found. I started to realize: if you don’t have a strategy for landing atop those rankings, forget it. You’re better off buying lottery tickets.
Fortunately, I don’t give up easily. (Or maybe it would be more accurate to say that, after 15 years as a write at home screenwriter, I wasn’t ready to go get a regular job!)

I decided that maybe the problem was that I didn’t have my own domain name. (Wrong! It was part of the problem, but a small part.)

So I bought a domain name and started looking for a web host, the company that would host all my silly web pages on its server for searchers to (not) find.

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