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TwitterA smart small business will always look for the most cost effective approach to promoting itself …. especially in today’s tough economic times. There are lots of ways to accomplish this so don’t restrict yourself. Just be smart. That said … Press releases can be very effective because they enable reporters to talk about your company without the big investment in advertising. Plus, since it’s the reporter saying good things about you, there is a high level of third-party credibility – ultra important these days.
Archive for February, 2009
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Invoice Factoring How To Finance Growth Without Banks Or Debt
February 25th, 2009 
admin Writen by Marco TerryThere are few bigger challenges for business owners and managers than waiting 30 to 60 days to get paid by their customers. Although large businesses can usually afford it, smaller businesses can’t afford the wait. As a matter of fact, waiting to get paid on their invoices can create cash flow problems that affect the owners ability to meet payroll or pay the company’s bills.
Celebrating A Small Business Milestone
February 25th, 2009 admin Writen by Caroline JordanThere are many milestones on the long road of business ownership?one of the most important milestones is the five year mark. Many businesses never make it to that milestone, somewhere along the way they fall by the wayside. Other businesses make it to the five year mark barely hanging on. Those who make it to the five year mark with a strong, healthy business and their own sanity, have something truly worth celebrating.And so it is with great pleasure that I celebrate a milestone for my own business, founded five years ago today.
Congress and Credit Card Regulations
February 24th, 2009 admin All government regulation comes with costs. The businesses being regulated have to deal with those costs one way or another, and eventually, consumers pay, such as through increased prices, reduced service, fewer choices and/or less innovation.That goes for credit cards as well.In December, the Federal Reserve, along with the Office of Thrift Supervision and the National Credit Union Administration, proposed various rules and regulations on the credit card industry.
11 Things Small Business Owners Can Learn From Will Rogers
February 24th, 2009 admin Writen by David Handler1. “Never miss a good chance to shut up.” ? As the saying goes, you never learn anything while you’re talking. Make sure to listen more?to your customers, employees and advisors.2. “If you’re riding ahead of the herd, take a look back every now and then to make sure it’s still there.” ? Always remember, the definition of a leader is someone who has followers.3.
Business Debts Damage Sme Cashflow How Do You Manage Late Payers Effectively To Keep Solvent
February 24th, 2009 admin Writen by Adrian PepperSomewhere in the first three months of running a small business, most people find that chasing late payments is a fact of their life. It is unpleasant and expensive to take non-paying customers to court. What is more, the drawn-out process distracts you from building your business. As bad debts lead to reduced cashflow and eventual bankruptcy, I take care to teach my start-up clients these easy steps to avoid late or missed payments.Know what you are expecting to be paid forThe foundation to minimising bad debts is to ensure that every invoice that you issue helps your customer to pay promptly.
SBA Warns of Fraudulent Attempts to Obtain Bank Account Information from Small Businesses
February 23rd, 2009 admin The U.S. Small Business Administration issued a scam alert last Wednesday to small businesses, warning them not to respond to letters falsely claiming to have been sent by the SBA asking for bank account information in order to qualify them for federal tax rebates. The fraudulent letters were sent out with what appears to be an SBA letterhead to small businesses across the country, advising recipients that they may be eligible for a tax rebate under the Economic Stimulus Act, and that SBA is assessing their eligibility for such a rebate.
Obama and Congress on Taxes
February 23rd, 2009 admin Just in case you were not depressed enough over the economy and bad fiscal policy, check out a Wall Street Journal article over the weekend titled “Campaign Pledges Collide With New Fiscal Rality.”The piece focuses on where President Obama and Congress seem to be headed on some key tax issues.On those earning at least $250,000 annually – including, of course, many entrepreneurs and investors – the President seems ready to wait until 2011 to jack up their taxes, as opposed to the advice offered by House Speaker Nancy Pelosi (D-CA) to do it earlier.
