RSS Feed
TwitterOK … you’ve finally convinced yourself that you DO need to have an online presence for your small business. The next step …. creating a business website. Your first inclination may be to focus on “what it looks like”. OK … looks are important. BUT … there’s much more to it than looking like a fancy brochure. If you want your website to actually attract customers AND make sales for you….you need to optimize for targeted traffic AND have content that converts visitors to buying customers.Rather than dive into a lot of detailed “how” and “why” ….
It Consulting Firms Helping Business Grow
February 4th, 2012 Writen by Joshua FeinbergIT consulting firms typically start with just a few people. And while it can be exciting at first for those people getting into the business, a few years of running the show can become monotonous and exhausting, and the need to expand becomes imminent.Making Business GrowRunning a small business is a big job, particularly for just a few people who are required to do every aspect of the work.
You Have To Touch Your Clients More Often To Be More Client Attractive
February 4th, 2012 Writen by Fabienne FredricksonEvery time I speak in front of an audience, whether it’s 50 or 1,200 small business owners, I get the same old question. Then following my answer, I always see a roomful of dropped jaws and gaping mouths.The question? How often do I need to reach out to my prospective clients and clients?The answer? A minimum of 25 times a year, preferably 52 or more times a year.Silence. Jaws slowly creak open and begin to drop.
Should You Take a Credit Card or a Loan for Your Business?
February 3rd, 2012 Small business owners who wish to grow their business are often in need of a loan to accomplish this goal. Most people think about taking out a loan to finance the growth of their business, but in some instances and depending on the amount of money, it may make more financial sense to use a credit card instead.
Business owners who are in financial trouble and trying to save their business may not have the credit rating necessary for a regular loan and may have to apply for loans for bad credit in order to secure financing for their business.
Featured Business: Cool Moose Cafe
February 3rd, 2012 I really like Tony Jarvis. Here is a guy with an advanced degree that decided in 1998 that Jacksonville really needed a touch of New England in the form of a neighborhood breakfast/lunch/coffeehouse. As a CBA, I have seen coffee concepts come and go, but his Cool Moose Cafe is a neighborhood favorite. Located at Park and King , it is a small business anchor for this popular commercial intersection.
Politicians vs. Economists
February 3rd, 2012 What’s the difference between a politician and an economist?Too many politicians deal in a fantasy-like land, while economists (well, at least, a good number of economists) deal with reality.Economist Thomas Sowell pointed this out in a recent column. He was focused on politicians who love to give things away, noting that in order not to take responsibility for the costs involved, often push those costs onto the backs of business owners.Sowell wrote:The most politically painless way to hand out goodies, without taking responsibility for their costs, is to pass a law saying that somebody else must provide those goodies at their expense, while the politicians take credit for generosity and compassion.??Employers are ideal targets for such mandates, since there are always more employees than employers, and that is what counts on Election Day.
How to Save Money on Technology For Your Business
February 3rd, 2012 Fax machines, copiers, printers, computers, smartphones, tablets … it seems like every day there is some new piece of technology without which your business cannot function. The costs of all this technology can soon add up, but if you don’t make the investment you lose out on efficiency gains and start to slip behind your competitors.
Put these tips into practice to save money on business technology.
Why Replace when You can Repair?
As the Pain Trickles Down…
February 2nd, 2012 Many small businesses are created in order to serve the needs of the larger corporate sector. High end restaurants and caterers, decorators, landscapers etc. are not needed as many large companies disappear and those still afloat trim their spending to show they are feeling the pain to their stockholders. Those who lose their jobs are cancelling child care, house cleaning, lawn maintenance, music lessons, you name it.
